OpenCloud provides insight to operators' quick win opportunities
October 13 2011,
Recent price-wars amongst telecom operators have left them nursing wounded margins: the only apparent winner is the consumer. Most operators already realise the need to re-introduce value-adding differentiation, and pricing still has a significant role to play – but a new approach is clearly needed.
Released today, OpenCloud's latest white paper considers the current situation and emerging model, exploring the benefits for operators and steps needed to realise this alternative approach.
The relatively untapped model now emerging hinges on an operator’s capability to dynamically respond to market conditions and network and service utilisation, with timely and well-focussed short-term pricing promotions to address a variety of “spot-markets”.
With this capability, leading operators have uncovered exciting and rewarding opportunities for themselves and their customers: for subscribers, the rewards are the promotional offers themselves; for the operator the prospects include:
- More revenue generating traffic without system expansion
- Retaining existing subscribers and attracting more
- Cost-reduction through more efficient use of charging systems
- Exceeding forecasts for new service uptake
- Exceeding service revenue targets
However, the dynamic nature of the new price-promotion model is not easy to support on core charging systems where stability is critical and change is restricted, slow and expensive. Therefore, operators like Smart Communications in the Philippines are turning to OpenCloud’s Rhino platform to defend the stability of core charging systems and simultaneously provide the agile and low-cost environment needed to deliver these innovative promotions.
Rewarding for both the network operator and for its subscribers, this new model presents an exciting win-win opportunity. With the upsides outlined above, and the chance in many markets to take the first-mover advantage, operators can look forward to a business-case that really stacks up.
Download the white paper for more information.