FREE White Paper "Quick Win-Win Opportunities"
The Smart Alternative to Price-Wars
Recent price-wars between telecom-operators have left them nursing wounded margins: the only apparent winner is the consumer. Most operators already realise the need to re-introduce value-adding differentiation and pricing still has a significant role to play – but a new approach is clearly needed.
Competing on price alone does not create market value for telecom operators. However, there is now emerging a more positive way to exploit the influence price has over subscriber behaviour.
This white paper considers the current situation and the emerging model, exploring the benefits for operators and steps needed to realise this alternative approach.
Download the paper to read more